Webinar: Building Enriched Customer Relationships: What’s My Selling Style?
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What makes one salesperson successful and another unsuccessful? Popular books target characteristics such as ambition, initiative, self-confidence, tact… and the list goes on. But what is the common thread? The answer is personality! Whether or not salespeople are aware of it, their personality shines through every interaction. Join expert John Dieseth as he shares the powerful tool What’s My Selling Style?

8/6/2020
When: Thursday, August 6, 2020
12:00 PM (US Eastern)
Where: Online
United States
Contact: SMTA Headquarters
952-920-7682


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Free for Everyone!

Thursday, August 6 @ 12:00pm US Eastern Time

Presenter: John Dieseth, President & Founder, Business Performance Group

 

Overview

What makes one salesperson successful and another unsuccessful? Popular books target characteristics such as ambition, initiative, self-confidence, tact… and the list goes on. But what is the common thread? The answer is personality! Whether or not salespeople are aware of it, their personality shines through every interaction.

Join expert John Dieseth as he shares the powerful tool What’s My Selling Style? This instrument empowers salespeople to uncover their own and each customer’s style. It provides powerful techniques on how to alter each sales call to compliment the buyer’s style, enrich the customer relationship, and boost sales. By recording each customer’s style in their contact management system, they can prepare for each unique customer interaction. In this one-hour webinar you’ll learn how to deploy What’s My Selling Style customer success stories and experiences.

This webinar is based on the HRDQ product,  What’s My Selling Style , a best-selling training tool. It will help your salespeople analyze how they behave in a sales situation, identify their customers’ styles, and learn how to flex their own style to match their customer. Most importantly, with increased awareness and flexibility, salespeople can use style to maximize sales and rise above the competition.

 

Participants Will Learn:

  • How style influences customer behavior
  • How style influences salesperson engagement
  • What your salesperson should do when their buyer’s style is different
  • Deploying style in your contact management system

About the Presenter:

John Dieseth

John Dieseth is president and founder of Business Performance Group, an elite group of business consultants who assist clients with launching and maintaining successful sales programs.

With 25+ years of experience in the sales training and customized sales development field, John consults with client organizations regarding inside and outside sales, selection and hiring, sales manager, customer experience, leadership, and coaching. Globally recognized for his ability to coach and mentor both business leaders and their sales team, John has been invited to partner in the development and implementation of training programs for many Fortune 500 original equipment manufacturers (OEMs) in the U.S., Canada, Latin America, South America, Europe, Asia and Australia.

Prior to forming Business Performance Group in 2000, John was president of Seminars International (a division of what’s now known as InfoUSA)—the world’s largest compiler of account information used in business-to-business direct marketing and telephone selling. During his tenure, he represented the company as a platform speaker and presented at the American Society for Training and Development convention and at such diverse gatherings as the WoodProducts and National Speaker’s Associations. As president, John assisted in the sale of Seminars International to Baker University.

When the transition to Baker was completed, John joined American Media, the world’s largest producer of training video products as Vice President of Sales and Marketing with a mission to help position the business for sale. During the next two years, the company grew from $10.5 million in revenues to $18.5 million before being sold to Provant, a publicly held company. Early on in his career with Seminars International, John developed and presented seminars on direct marketing, ISO 9000, Quality Function Deployment and sales and business transitions.

He consulted at over 24 organizations, including the world’s largest manufacturer of industrial paints, the industrial robotics manufacturer for Ford Motor Company and a white-shoe law firm located in Chicago’s Sears Tower. He covered such diverse topics as Maximizing Value for Your Organization, Sales Team Leadership, Total Quality Management, Direct Marketing, Excellent Customer Service and Telephone Selling. John has become fascinated with photography, commemorating his many trips abroad in such locations as Beijing, China; Geneva, Switzerland; Melbourne and Sydney, Australia; Cairo, Egypt; and Panama City, Panama.

Representations of his collection can be viewed in the main Business Performance Group offices in Des Moines, Iowa.

A native of Minnesota, John and his wife, Jane make their home in Urbandale, Iowa.